Nowadays, China’s network spread rapidly, in the economic crisis, the more medium and small enterprises saw sales rise of the network era
Level, in the last economic crisis, network industry is in all industries affected the smallest, more surprising is the network economy in crisis to speed up the pace of development gradually. Nowadays, the economic crisis has global tide, however,online ups manufacturerdab4d58ck more and more small and medium-sized enterprise have to join the army network marketing, network times bring us information facilitation, never leave home to know the world and their host, network industrialization, and scale the prototype of the already appear, each network company, enterprise in the tide of the network information with the situation. Home appliance, education, office and information and the more and more industry to join in. This one will have office furniture kind, now we analyze our country specific office furniture present situation of electronic business.
The first: office furniture industry is a covers products more, the demand is big but not commodities, product variety, the less dozens of too much is hundreds of, only reached more than kinds of products are, not a variety of types, so these factors will lead to office furniture in the promotion and marketing network compare the sweaty, the workload is greater.
The second: the manufacturer, the promotion of a fierce competition between platform, such as in alibaba’s platform top search office furniture, front is full of nets pin treasure user information, is the good faith the than high a file, below is the good faith, the last is ali’s ordinary users, ali’s information renewal speed, one minute is the first,PAR 38 LED after a minute will probably see, so security so much product line in the nets pin treasure base thought are hardly possible behind, information is too big, and what’s more, also can not grasp ali update, arrangement, rules.
Third: the different parts of the mode is different, the gap is bigger, like the coastal started more early development is faster, the mainland’s late start, there is no perfect sales strategy, the nation’s big market is hard to get integration, lead to the waste of resources.
Fourth: lack of social network marketing talents, in current college, universities and colleges of undergraduate course graduates of the analysis, a no professional knowledge two no work experience, few people are not keen on this industry, so will appear on the network information though many, but most is desultorily, the lack of systematic, usually neglected, network marketing in the primary stage. These remains to enterprises to improve, to recruit some have professional qualifications of personnel.
Fifth: office furniture in the enterprises, an important organ, large quantities of order in the unit, of one of the very few search on the Internet among the habit of relevant information, the traditional shopping preferred mode, not like the electronic products, adorn article such aimed at young gens products, although the pressure of competition also exist but not like office furniture that difficult.
Sixth: distribution, say to the electronic commerce with is good logistics, want to do well the electronic commerce, not a good logistics service impossible, to office for furniture, logistics is more important, because the office furniture for this kind of commodity is low threshold, the manufacturer is more, market important focus on local,webber manufacturer neize225dw want to develop outside the factory, only in customer logistics providers do more consideration, establish a high quality team of logistics for the delivery of goods is very important.
Seven: office furniture product variety, but style, color is more of a single, can not adapt to the needs of individual people in new type furniture more developers work is important, it is a buyer’s market, the products are to follow the form of times, meet the be fond of of most people. Phasing out behind the market product, as an enterprise old total, should be thoughtful, seize the biggest trend, can realize the long-term development of an enterprise.
Eight: with China’s accession to the WTO and the more the liberalization of trade in degree, some overseas first-class brand gradually flow to the domestic market office, because some of the countries in Europe and America, this kind of industry in China started relatively early, technology, management more mature, formed industrial chain, to our country the industry is also a huge impact.
In short, the world does not have difficult do business, make the network marketing must adhere to, to look farther some, well this do persist, strive for innovation, constantly adapt to the market, only innovation just may not be eliminated, believe that our office furniture industry in the future will be the time for the gradually a promotion, marketing strategy.